Expertise as a service:

Market access. Growth. Performance.

Thomas Nowotny — XaaS advisory

Con­tact me

MY UNIQUE SELLING PROPOSITION

You are a ven­dor with pro­fes­sion­al XaaS offer­ings and as-a-ser­vice mod­els? You are fac­ing the chal­lenge of plac­ing your offer­ing with cus­tomers and chan­nel part­ners? And now Need advice and sup­port from an IT savvy Cloud Advi­sor? To get your foot in the right door and your idea up and running?

With my ‘Exper­tise as a Ser­vice’ I offer you my know-how and many years of expe­ri­ence in Incu­ba­tion Sales and Busi­ness Devel­op­ment. Expe­ri­ence prag­mat­ic assis­tance with go-to-mar­ket plan­ning and access to suc­cess­ful mar­ket players.

Smart advice from exter­nal con­sul­tants alone rarely leads to sus­tain­able suc­cess. That’s why I — as your diplo­mat­ic right hand — active­ly help you to imple­ment the joint­ly devel­oped strategy.

Togeth­er we will find the best way
to suc­ceed.

Let’s unleash the pow­er of the “X” together

Thomas Nowotny. Cloud Adis­or, offer­ing Exper­tise as a Ser­vice
“I help you real­is­ti­cal­ly assess mar­ket oppor­tu­ni­ties and close imple­men­ta­tion gaps.”

MY APPROACH AS YOUR CLOUD ADVISOR

Analysis

Iden­ti­fi­ca­tion and joint selec­tion of promis­ing mar­ket entry options. For cloud, soft­ware and plat­form providers with inno­v­a­tive and mar­ket-ready XaaS (Every­thing as a Ser­vice) offerings.

Strategy

Devel­op­ment of indi­vid­ual go-to-mar­ket strate­gies and def­i­n­i­tion of promis­ing sales and mar­ket­ing ini­tia­tives. Focus on val­ue sell­ing and place­ment of solu­tions with attrac­tive margins.

Implementation

Accom­pa­ny­ing sup­port: Tar­get­ed, effec­tive address­ing of movers and shak­ers in the chan­nel. To estab­lish, main­tain and expand sus­tain­able busi­ness relationships.

WHAT I CAN DO FOR YOU AND YOUR AS-A-SERVICE MODEL

You have inno­v­a­tive cloud prod­ucts and are look­ing for smart mar­ket access? Do you want to increase your brand val­ue and raise aware­ness of your inno­va­tion? You are look­ing for chan­nel part­ners for a win-win sce­nario? Here is my portfolio:

Business initiation with the German Telekom Group

With my career back­ground as Cloud Incu­ba­tion Sales and Cloud Busi­ness Devel­op­er at Telekom AG in the Tech­nol­o­gy & Inno­va­tion depart­ment, I have close per­son­al ties to the com­pa­ny and the right con­tacts in var­i­ous busi­ness units. I speak the ‘Telekom lan­guage’ and show you the way in the Telekom universe.

Account planning and go-to-market measures

Sys­tem hous­es, sys­tem inte­gra­tors, resellers and dis­trib­u­tors receive con­sult­ing and prac­ti­cal “hands-on” imple­men­ta­tion sup­port from me in the devel­op­ment and expan­sion of your busi­ness mod­el. My mea­sures help you as a ven­dor to devel­op oppor­tu­ni­ties for scal­ing with­in the frame­work of your goals and strate­gic objectives.

Business model development for cloud subscription services and incentive frameworks

I sup­port you in tak­ing advan­tage of the enor­mous growth in the use of pub­lic cloud ser­vices and in estab­lish­ing your offer­ing prof­itably in the chan­nel. The aim is to accel­er­ate the sales of your offer and to incen­tivize part­ners with inter­est­ing means. I offer an indi­vid­ual assess­ment of how and in which cas­es ‘bun­dle offers’ make sense and are feasible.

Support of the Client Director and the Global Account Manager

I help account man­agers to achieve their goals with active con­sult­ing and prob­lem solv­ing com­pe­tence. A vari­ety of mea­sures require elab­o­ra­tion, com­mu­ni­ca­tion and tech­ni­cal imple­men­ta­tion. As the account man­ager’s ‘right hand man’ and con­sul­tant, I relieve you of the bur­den of man­ag­ing the work­load and help you com­ply with KPIs and OKRs.

Local Point of Contact

You are plan­ning to enter the Ger­man mar­ket and need a reli­able resource for the hour ‘zero’. I take care of the selec­tion of suit­able busi­ness premis­es with you, am a trust­wor­thy local rep­re­sen­ta­tive and help with the Ger­man-speak­ing recruit­ment of first employ­ees for your loca­tion in Ger­many. The takeover of an inter­im man­age­ment is pos­si­ble in principle.

Public Cloud Migration to Microsoft Azure 

In close coop­er­a­tion with Alin­ea Partners/Vienna, we offer chan­nel part­ners the ‘Smart Azure Cal­cu­la­tor’ sales tool. Instead of work­ing out Azure migra­tion busi­ness cas­es for days and weeks, you can cre­ate ready-made offers with­in a few hours and con­vince with accu­rate infor­ma­tion on costs and con­di­tions. We train you in the use of the tool and assist you in procur­ing licenses.

Con­sult­ing Fees

Profile –

Thomas Nowotny

Cur­rent role: Advi­sor Cloud Busi­ness Development

con­tact me

Core competencies

Advi­so­ry XaaS
Advi­so­ry sup­port for the intro­duc­tion of cloud solu­tions at cus­tomers and chan­nel part­ners | Sup­port in ini­ti­at­ing busi­ness with Deutsche Telekom AG and oth­er chan­nel part­ners | Assis­tance in the devel­op­ment of busi­ness mod­els and active sup­port in sales and mar­ket­ing mea­sures | Many years of expe­ri­ence in the Uni­fied Com­mu­ni­ca­tion (UC) and cloud ser­vices sec­tor (SaaS, PaaS, IaaS)

Incu­ba­tion Sales
Pre­sen­ta­tion and mar­ket launch­es of inno­va­tions in the IT sec­tor | Light­house projects, ref­er­ences and scal­ing with ‘ear­ly adap­tor cus­tomers’.
Build­ing a part­ner land­scape and com­mu­ni­ties | Accel­er­at­ing the IT Cloud Transition

Busi­ness Devel­op­ment
Cus­tomer and part­ner acqui­si­tion | com­pe­tence devel­op­ment in the chan­nel (skill devel­op­ment, cloud acad­e­my, pre­sales know-how)
Roll­out of pro­grams and incen­tive frameworks

Prod­uct Mar­ket­ing
Pro­vi­sion of mar­ket-dri­ven IT and com­mu­ni­ca­tion solu­tions for the SME and enter­prise seg­ment | Cre­ation of propo­si­tions, sto­ry­lines and sales mate­ri­als | Con­tent for sales chan­nels, Inter­net and social media channels

About me

My pas­sion is tech­no­log­i­cal inno­va­tions in the field of telecom­mu­ni­ca­tions and IT. In par­tic­u­lar, their intro­duc­tion to the mar­ket and find­ing the first cus­tomers and dis­tri­b­u­tion part­ners for nov­el solu­tions. From the begin­ning of my pro­fes­sion­al career until today, I have had the priv­i­lege to par­tic­i­pate in trans­for­ma­tions in the work­ing world at an ear­ly hour.

As an exec­u­tive in prod­uct mar­ket­ing, busi­ness devel­op­ment and incu­ba­tion sales, I was able to set many accents as a ‘change agent’ and achieve sales success.

In my cur­rent role as an advi­sor for XaaS solu­tions and their mar­ket launch, I help ven­dors build promis­ing part­ner­ships and active­ly assist in the imple­men­ta­tion of strate­gic measures.

Through the breadth of my knowl­edge and skills and expe­ri­ence in var­i­ous dis­ci­plines, I gen­er­ate added val­ue and focus on sus­tain­able success.

Languages

Ger­man
Moth­er tongue

Eng­lish
Busi­ness fluent

Interests

My Fam­i­ly, Trav­el, Old and Young­timer Cars & Bikes

Career Stations

INSIGHTS

References

Thomas was the per­fect inter­face to Microsoft Ger­many for us dur­ing the devel­op­ment of our Cloud Ser­vices Prac­tice. As Incu­ba­tion Sales Exec­u­tive, he rec­og­nized the strate­gic impor­tance of Microsoft Cloud Ser­vices (BPOS/Office365 and Azure) at a very ear­ly stage and helped us to posi­tion our­selves excel­lent­ly on the mar­ket, but also inter­nal­ly at Microsoft. High­lights for us were, of course, the mul­ti­ple awards as ‘Microsoft Part­ner of the Year’ in var­i­ous cat­e­gories, which are still unique in Ger­many in this con­ti­nu­ity. His friend­ly and lev­el-head­ed man­ner and com­mu­ni­ca­tion at eye lev­el was always goal-ori­ent­ed and inspired us to achieve above-aver­age results.

Chris­t­ian Kanja

Founder und CEO, glueck­kan­ja-gab AG

I had the plea­sure to work with Thomas for years through­out my both Cloud com­pa­nies I found­ed in Europe. Thomas was con­tin­u­ous­ly the incu­ba­tor and out-of-the-box thinker for Cloud Busi­ness with­in Microsoft Ger­many. He saw the mar­ket trend towards man­aged ser­vice, soft­ware-as-a-ser­vice and cloud com­put­ing long before most peo­ple.
Thomas has the abil­i­ty to pro­vide action­able intel­li­gence and guid­ance busi­ness deci­sion mak­ing, and his can­dor and wit are refresh­ing! Hav­ing worked in all areas of the chan­nel ecosys­tem — espe­cial­ly for Cloud, Thomas can unique­ly solve com­plex prob­lems fac­ing chan­nel pro­grams.
I high­ly rec­om­mend partnering/working with this expert! Weniger anzeigen

Tom­ma­so Di Bartolo

Ser­i­al entre­pre­neur w/ 2 exits, author, advi­sor, fac­ul­ty, investor.

Work­ing with Thomas was always a plea­sure. He nev­er act­ed arro­gant from a large cor­po­rate per­spec­tive and treat­ed us like a part­ner. He was tru­ly inter­est­ed to cre­ate a win-win sit­u­a­tion for both sides. Thomas is very gen­tle, hands-on, thought­ful, reli­able, respon­sive and super cre­ative in find­ing solu­tions. His advice was always valu­able for us.

Tony E. Kula

Founder und CEO, meety­oo

Thomas has a proven record of defin­ing solu­tions, tar­get mar­kets, val­ue propo­si­tions, build­ing demand and a prof­itable busi­ness around them. What has made him suc­cess­ful is an eye for val­ue of a solu­tion as per­ceived by a cus­tomer or part­ner with­in an indus­try, per­se­ver­ance and dri­ving deci­sions based on rev­enue and mar­gin. His abil­i­ty to pin point a course of action, form con­sen­sus to exe­cute and dri­ve to quan­tifi­able results… all with the high­est degree of integri­ty, is some­thing that sets him apart from pack. It was an hon­or to have been on his team.

Shawn Jean

Prin­ci­pal Go-to-Mar­ket & Strate­gic Pur­suits, Ama­zon Web Ser­vices (AWS)

Contact

Pri­va­cy

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